Social Media Tools — Engagement Rate, YouTube

Engagement Rate Calculator

Instagram, Twitter/X, LinkedIn, Facebook — with industry benchmarks

📸 Instagram

🐦 Twitter/X

💼 LinkedIn

👤 Facebook

🎵 TikTok

Followers / Page Likes

Likes

Comments

Shares / Reposts

Saves / Bookmarks (optional)

Number of Posts to Average

Engagement Rate

—

Total Engagements—

Rate Formula—

Performance—

0%0%—

1–3%

Average

3–6%

Good

6–10%

High

>10%

Viral

YouTube Revenue Estimator

Estimate monthly & annual AdSense earnings based on views and niche RPM

Monthly Video Views

Content Niche

RPM (Revenue per 1000 views) — $2.50

$2.50

CTR (Click-Through Rate %)

4.0%

Average View Duration (minutes)

Est. Monthly Revenue

—

Annual Revenue—

RPM Used—

Est. Monetised Views—

Revenue per Video (avg)—

Sponsor Deal Est.—

💡 Note: YouTube pays ~55% of ad revenue to creators. RPM varies by country, season and audience. These are estimates — actual earnings may differ.

TikTok Engagement Rate Calculator

Measure content performance and TikTok Creator Fund earnings estimate

Followers

Average Views per Video

Average Likes

Average Comments

Average Shares

Monthly Videos Posted

TikTok Engagement Rate

—

View Rate (views/followers)—

Avg Engagements/Video—

Monthly Total Views—

Creator Fund Est. (monthly)—

Sponsorship Rate Est.—

Performance vs Benchmark—

CPM / CPC / CPA Calculator

Calculate ad cost metrics — Cost Per Mille, Click, Action and ROAS

Total Ad Spend ($)

Total Impressions

Total Clicks

Total Conversions / Actions

Total Revenue Generated ($)

CPM (Cost per 1000 Impressions)

—

CPC (Cost per Click)—

CTR (Click-Through Rate)—

CPA (Cost per Action)—

Conversion Rate—

ROAS (Return on Ad Spend)—

Net Profit/Loss—

Influencer Rate Calculator

Estimate fair pricing for sponsored posts and collaborations

📸 Instagram

▶️ YouTube

🎵 TikTok

🐦 Twitter

Followers

Average Engagement Rate (%)

Average Views per Post/Video

Niche / Industry

Deliverable Type

Suggested Rate

—

Low-End Rate—

Mid Rate—

High-End Rate—

Influencer Tier—

Est. CPM for Brand—

Value Score—

Ad Budget Planner

Plan social media ad spend across platforms and forecast reach

Total Monthly Ad Budget ($)

Primary Goal

Target Audience Size

Campaign Duration (days)

Expected CPC ($)

Expected Conversion Rate (%)

Daily Ad Budget

—

Est. Total Impressions—

Est. Total Clicks—

Est. Total Conversions—

Effective CPM—

Cost Per Conversion (CPA)—

Audience Reach %—

Frequency—

Hashtag Generator & Density Calculator

Generate relevant hashtag sets and check caption hashtag density

Topic / Niche (e.g. "travel photography")

Platform

Hashtag Strategy

Your Caption (for density check)

Hashtag Set

—

Email Marketing ROI Calculator

Measure return on investment for your email campaigns

List Size (Subscribers)

Open Rate (%)

Click-Through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Monthly Campaign Cost ($)

Email Marketing ROI

—

Emails Opened—

Clicks Generated—

Conversions—

Revenue Generated—

Net Profit—

Revenue per Subscriber—

Industry Avg ROI~$36 per $1 spent

Follower Growth Rate Calculator

Track growth velocity and project future follower milestones

Current Followers

Followers at Period Start

Period Duration (days)

Target Follower Milestone

New Followers Gained (period)

Unfollows (period)

Monthly Growth Rate

—

Net New Followers—

Daily Growth Rate—

Retention Rate—

Followers per Day (avg)—

Days to Reach Target—

Projected Date—

Growth Verdict—

Social Media ROI Calculator

Measure overall return on investment from your social media efforts

Monthly Social Media Spend ($)

Staff / Management Hours per Month

Hourly Rate for Staff ($)

Monthly Leads from Social

Lead-to-Customer Rate (%)

Average Customer Value ($)

Customer Lifetime Multiplier

Social Media ROI

—

Total Monthly Investment—

New Customers (monthly)—

Monthly Revenue—

LTV Revenue—

Net Monthly Profit—

Cost per Lead—

Cost per Customer—