Influencer Rate Calculator
Get a low, mid and high rate estimate for a sponsored post based on your followers, engagement rate, niche and deliverable type -- a starting point for brand rate-card negotiations.
Disclaimer. Rate estimates are planning benchmarks for negotiation purposes only; actual sponsored-post pricing is set by market negotiation and varies by exclusivity terms, usage rights, campaign length and brand budget. Read full disclaimer →
How Influencer Rates Are Estimated
This calculator starts from a simplified base-rate benchmark of $0.01 per follower at a 3% engagement rate, then scales it by your actual engagement rate, your niche multiplier and your deliverable type: Base Rate = Followers × $0.01 × (Engagement Rate ÷ 3) × Niche Multiplier × Deliverable Multiplier. The tool then presents a low estimate (60% of base, floored at $10), a mid estimate (the base rate itself) and a high estimate (180% of base) so you have a realistic negotiating range instead of a single number.
Niche multipliers reflect typical advertiser demand: Finance & Business (2.0x) and Technology (1.8x) command the highest premiums, followed by Gaming (1.6x), Health & Fitness and Education (1.5x), Food & Travel (1.4x), Fashion & Beauty (1.3x), Entertainment (1.2x), down to General/Lifestyle (1.0x baseline). Deliverable multipliers scale from a Mention/Tag (0.3x) and a 24-hour Story (0.6x) up through a single Feed Post (1.0x), a Reel/Short Video (1.5x), a Dedicated Video (2.5x) and a Full Campaign of 5+ posts (3.0x).
Influencer Tiers & Value Score
Follower count is bucketed into standard industry tiers: Nano (under 1K), Micro (1K–10K), Mid-tier (10K–100K), Macro (100K–1M) and Mega (1M+). The estimated CPM for the brand is the mid rate divided by your effective views per 1,000 (using your entered views, or an estimate of followers × engagement rate × 10 if views aren't provided). A Value Score flags "High Value" when engagement exceeds 3% and CPM is under $10, "Good Value" above 1% engagement, and "Review Needed" otherwise.