Subscription Cost Calculator (SaaS & Team Tools)
Work out your total software subscription spend across every seat, and see exactly how much annual billing saves you over paying monthly.
Disclaimer. This calculator is provided for educational and informational purposes only. Results are estimations and do not constitute professional financial, legal, or accounting advice. Consult a qualified advisor, accountant, or company secretary before making business decisions. Read full disclaimer →
About Subscription Revenue Calculator
Subscription business metrics: Monthly Recurring Revenue (MRR) = sum of all active monthly subscription values; Annual Recurring Revenue (ARR) = MRR x 12; Customer Lifetime Value (LTV) = ARPU / Monthly Churn Rate; Customer Acquisition Cost (CAC) = total sales and marketing spend / new customers acquired. Healthy SaaS: LTV:CAC ratio above 3:1; CAC payback period under 12 months.
Churn rate dramatically affects LTV. Monthly churn of 5% means average customer lifetime of 20 months; 2% churn means 50 months. Reducing churn from 5% to 2% triples LTV without acquiring a single new customer. Net Revenue Retention (NRR) above 100% means existing customers generate more revenue over time even with some churn. Annual billing typically reduces churn by 30-40% and improves cash flow predictability. Optimise for NRR first, then new customer growth.